Chiara Barbera considers herself blessed to have grown up surrounded by all four of her Sicilian grandparents (nonni), who emigrated from the Catania Province to Australia about six decades ago. During the COVID-19 pandemic, she found herself reflecting on the impact they'd had on her life.
"I have this fear that our grandparents are going to leave this world, and we're not going to remember all of their traditions," Chiara says. "And I basically wanted to capture that and keep those memories alive."
Her solution? A digital platform called Experience Assaggio where subscribers can tap into the best insights nonni have to offer. Viewers can "pull up a chair" at the Assaggio Traditions Table and witness a collection of nonni, including her own, sharing traditions, recipes, gardening tips, and pastimes.
Chiara and I chatted more about her brainchild, challenges, memorable stories, popular videos, future plans, and more.
What challenges did you face starting Experience Assaggio?
I was in Italy during the pandemic, and that was very challenging. I had all of my grandparents in Australia, and I really craved spending time with them and making sure that I could capture everything I could from them and learn as much as I could. So basically, the idea was born in Italy, and then I actually came back to Australia after the first wave of the pandemic.
I spent 14 days locked in a hotel room during quarantine, which was actually my saving grace. I got to work on something productive while I was locked in this tiny little room. And then when I got out, I was just so excited to get started.
People ask me if it was a challenge to get the nonni on board, but it actually wasn't. And I think that's just a testament to the type of people nonni are because they were just like, "Oh, whatever you want to do. I will make you happy."
Viewers can tap content ranging from recipes to gardening tips.
Can you share a memorable story from producing the experiences?
Caponata was one of our first recipe experiences that we recorded. I wanted it to be as natural as possible so they could just feel comfortable. And at one point, the nonna was like, "Can you see what I'm doing?"
And I was like, "Yeah. Go around the camera and have a look."
(And I've actually left this in the recipe experience. I wanted people to see this. It was just such a beautiful raw moment.)
So she turns around, walks around the camera, and looks. And she's like, "Oh, yeah. They can see me."
It was just amazing because they weren't born with the technology. I think that was probably one of the cutest moments. We're really blending the two worlds with technology and nonni.
How do you select the nonni to feature on the platform?
They have to be 75-plus. And I'm very strict about that because they've lived through incredible life events. And besides that, it's really open to any nonni who can share their recipes and traditions.
What videos resonate most with viewers?
The most popular videos have been the caponata, cotoletta, and sugo and meatballs. I think they're probably the most popular because the caponata is very easy to make, and people want to connect and bring people together for a meal.
Your platform features music. How do you choose the playlist for each class?
I have personally curated each one with intent, and all of them kind of give you a romantic, carried-away feeling that you're in Italy and experiencing all of those beautiful feelings of the older times. Most of them are actually songs that I sing with my grandparents.
What are your future plans for Experience Assaggio?
I've got a platform now called Vera Italia, which is basically Assaggio's big sister and serves to connect local Italians with travelers. It's a way for people to travel to Italy but also to connect with the local people and really live that true Italy, which is why it's called Vera, which means true in Italian. It gives locals a platform to share what they're doing and connect with people who really want that immersive Italian experience. And we've got some incredible people there.
Obviously, we've got a lot of cooking classes. Then we've got everything from fishing tourism, where you can go on a fishing boat with people and see how they fish, to basket-making with this beautiful man who learned how to make baskets from his father.
It's a way to ensure that these humble people are seen and noticed, and they can be rewarded and encouraged to continue sharing their traditions.
At the moment, we're in Calabria because my great-grandfather, who was Sicilian, migrated there, and soon we'll be looking to expand that to Sicily.
Experience Assaggio aims to preserve and share traditions.
What do you hope subscribers take away?
I hope they take the chance to dedicate some time to connecting with a recipe, a pastime, and the grandparents who have so much to share. I hope they'll take away the love, warmth, and wisdom that I've been so blessed to receive from these grandparents and share a little bit of nonni magic with them as well.
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