Lindsay Marie Morris

Meghan Birnbaum has been sharing food as @meghanitup since March 2020, when her newly remodeled kitchen provided the perfect backdrop for showcasing recipes. Many of these dishes and desserts were inspired by her Palermo-born grandmother's culinary creations. Meghan's favorite? Stuffed artichokes (carciofi ripieni).

"They were a meal, and we each got one, except my dad and I would share one," she remembers. "He would always give me the heart; it's so symbolic. He gave me his heart, and that's the best part."

 

Through her "Authentic Sicilian Stuffed Artichokes" recipe, Meghan hopes to share the love. We recently chatted about her rendition of this traditional dish, sourcing ingredients, selecting and preparing artichokes, the best way to cook these vegetables, and more.

 

Tell us about your grandmother and how she inspired this recipe.

My grandma came through Ellis Island with her dad and her mom and then moved to St. Louis. She had two sisters and a brother. Her brother went to World War II and didn't come home; it was just her and her sisters. They each bought a house, and the backyards all backed up into each other's, so they essentially shared a yard.

 

My grandpa was a sheet metal worker, and my grandma was the cook of the family. She had four kids. She didn't know how to drive. She never had a job. She just took care of the family. 

 

She watched me as a kid while my parents were working. My grandma didn't write down any of her recipes, so I am recreating everything my family and I remember based on taste, smell, and feel. It took me a while to get this recipe down.

 

Peak artichoke season is June through September, but supermarkets carry them year-round.

How do you source your ingredients?

Living in Southern California has many advantages. We have many great farmers markets, and then we have Eataly. That's obviously not available to everybody, but I mean, there are a lot of stores; even in St. Louis, where I grew up, there's a little meat market called Mannino's. It's an Italian market, and you just start talking to people about their connection to Italy. They'll tell you, "These are the best breadcrumbs" or "This is the best bread." 

 

How do you select artichokes?

You're going to want a big, round artichoke. And if the leaves have kind of moved away from the center, it's going to be even easier to make. The tighter and the smaller, the harder it is to prep and stuff. The bigger and more bloomed, the easier it'll be to do that.

 

Trimmed artichokes photo by Meghan Birnbaum

Walk us through how you prepare the artichokes for cooking.

Having the right tools is really important. When I prepare artichokes, I use three different kinds of knives and a peeler. You also have to trim the leaves, so I use scissors.

 

I use a pretty big knife to cut the top off. You want a sharp, heavy-duty knife. It's pretty tough to get through, and it's not stable because the artichoke is round and on its side. You want to have something that can cut through pretty well. Then, I use a paring knife to cut the bottom and a peeler to thin out the skin on the stem. 

I recommend a bucket or a bowl of water with lemon juice in it to prevent the artichokes from browning. The artichokes will brown regardless of what you do, but this minimizes that. 

It's kind of labor intensive, but I feel like I've gotten it down and find it very therapeutic. The more you do it, the easier it becomes. But preparing the artichoke is definitely the hardest part because of how many steps and tools you need just to get it done. 

 

That gets rid of all the prickly parts except for the heart, which is difficult to reach. If somebody tells you to remove the heart and the center of the artichoke before it's cooked, I don't know if they've done that before because it's really impossible. You should steam it for 10 to 15 minutes before you use a spoon to remove those parts. 

 

 
Breadcrumbs make this recipe Sicilian. Photo by Meghan Birnbaum.

Do you have any tips for preparing the artichoke stuffing?

It's truly just garlic in olive oil until you can smell it, and then I put in the breadcrumbs. It has to be on a medium to low heat, and you cannot walk away. You need to just constantly stir. The second you see color on those breadcrumbs, you kill the heat and keep stirring. It's going to keep browning. 

 

Add two inches of water to the pan. Photo by Meghan Birnbaum.

What's the best way to cook stuffed artichokes?

My favorite is just steaming them, and I've done it a few different ways. Sometimes, when I steam them, the water rises too high and kind of goes over the top, so the breadcrumbs on the top become mushy, which is fine. It's mushy on the inside, too, and that's a good texture. So if one batch boils over and it gets mushy, I'm still going to enjoy it. But I love it when I steam it just enough that it doesn't get to the top, and the top is still brown and crispy. When it's gotten mushy on top, I put it in the oven afterward to crisp it, but it's kind of a lost cause at that point if there's too much water on the top of the breadcrumbs. 

I have baked before. That was a more fool-proof method. If you want to make sure you just get crispiness on it, you just put a little water into the pan, and then it'll steam and bake at the same time. 

 

What do you hope people will take away from this recipe?

It's an intimidating recipe, but it's also one that you just don't find in restaurants. So I hope that people will feel encouraged to make this and know that they can make traditional recipes that are not restaurant recipes but rather home recipes.

 

It uses fresh, homegrown ingredients with very Mediterranean vibes. Homemade bread does not go to waste because you're grinding it into breadcrumbs. You're also really utilizing the harvest of the olives and the olive oil. It is like a little Mediterranean treat using what the resources and the produce available have to offer.

 

>>Get Meghan's full stuffed artichokes recipe here!<<

 

 

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Mangia was one of the first Italian words Solae' Riddle learned from her mother, Silvana Phillips. For her, to this day, it means so much more than its literal translation, "eat." 

 

"If you know anything about the Italian culture, food is their love language, and there is no better time spent than around the table," says Solae'.

Food has been Mamma Silvana's way of sharing her culture as someone who had emigrated to the U.S. from Sommatino, Sicily, as a young girl. Her passion inspired Solae' to seek to preserve her mother's recipes along with the memories they carried. 

What started as a pet project led to the ladies launching Mamma Mangia, a destination for people who love to eat, a digital brand that feeds the soul.

Solae' recently shared with me how Mamma Mangia started, their recipe method, ways they engage with their audience, their most celebrated achievement, future plans, advice for new bloggers, and more.

 

 

What inspired you to start Mamma Mangia?

In our family, recipes have been passed down only through stories and lessons in the kitchen. If you are lucky, you may be able to find a list of ingredients (without measurements or instructions), but that would be a rarity. 

As a new mom, I felt a push to preserve our family recipes, memories, and culture. So, in 2017, I approached Mamma Silvana with the wild idea that we should write down all of our Italian family recipes. At first, she was taken aback by the idea of writing down these sacred recipes. To her, they are so much more than just a list of ingredients and directions. They are memories of her mother and father, who have long since passed away, memories of a life that is tangible only through our food. The thought that someone else may have access to these sacred recipes felt scary to Mamma Silvana. 

After much convincing at the benefit this would bring to our future posterity, Mamma Silvana agreed to join me in making a family cookbook. We gathered recipes from as many of her eight siblings as we could and pieced together recipes from her mother and father. It quickly became so much more than just another cookbook. We decided to include pedigree charts, our family's immigration story, pictures, and details about the lives of this generation that have never before been written down. Each member of the family had a page dedicated to the details of their lives so that one day when my children make a recipe from this book, they can know who these people are and connect to a part of their own history. 

It took five years to finish our family heirloom cookbook. It was an experience we could never fully put into words. For me, it changed me. It filled a void in my soul that I didn't realize was there. It created a connection to a group of people I didn't know in this life, but somehow they were a part of me. Each recipe brought a memory for Mamma Silvana that also connected her to her own past and ancestors. It was a reminder that although she is now an American citizen, she will always be Sicilian. That her immigration changed her life and the life of her posterity, but her past is just as influential. We often talk about having roots in Sicily, and those roots have become deeper and stronger than ever before. 

After we finished the cookbook, we had an overwhelming feeling that this wasn't the end of our journey. We knew we needed to share this experience with others and encourage them to connect to their own "roots." In August of 2020, we decided to launch a little page on Instagram we called Mamma Mangia. Here, we share our family recipes and culture, but our true hope is that it will encourage others to start a similar journey of their own.

 

 

Mamma Silvana shares her memories.

Describe your recipe development process.

Many of the recipes we share are not "new" but rather family recipes that we have been making for generations. That being said, when Mamma Silvana moved to Utah, there were not a lot of options for Italian food items that were available in Sicily or even on the East Coast. So, she started making her own versions so that she could continue to enjoy the food she loved so much. 

Mamma Silvana has an impeccable sense of taste and smell and can dissect nearly any food simply by eating and smelling it. It is like a superpower. When creating recipes, she always knows what she wants and how it should taste and, therefore, does not usually require much testing or perfecting. 

As for me, I love to create new recipes, and though I have been gifted with the ability to create recipes, my powers are not nearly as refined as hers. When I create a new recipe, I always send it to Mamma Silvana for her stamp of approval! 

 

Mamma Mangia's sourdough pasta

 

Your recipes often include unique twists, like sourdough pasta. How do you balance innovation with tradition?

Our sourdough pasta recipe was the first recipe to really go "viral." It was during the pandemic when everyone was experimenting with sourdough. 

The reason we created the recipe was for personal reasons. Both Mamma Silvana and I have dealt with different health issues that have required adjustments in our diet. As Italians, giving up pasta is always the hardest. In our journey, we learned that if we were to make sourdough pasta and ferment it with an active sourdough starter for 72 hours, it would reduce the gluten content by nearly 90% and also add nutritional benefits. So we ran with it, creating a "healthier," more digestible, and yet completely delicious version of homemade Italian pasta. 

We recognize it is not "traditional," but sometimes, you have to move from tradition slightly in order to continue to eat the things you love. Many recipes that we have shared with a unique twist are born from needing a "better-for-you" option.

 

How do you engage with your audience?

We are truly blessed with the best audience that only gives us positivity and encouragement. Many of our followers are looking to us for inspiration and recipes to connect to their culture and ancestors. Though we have been hesitant at times to share our family recipes that feel so special to us, we are often reminded by our audience about the way in which our recipes have blessed their lives. We have received dozens of messages from people who have searched for lost recipes from their parents, grandparents, or great-grandparents with no luck, only to find that our recipes are almost identical. This type of feedback helps to remind us of our "why."  

 

Can you share a particular achievement you are especially proud of?

The biggest achievement for us isn't the number of followers or sales received but rather the connections that have been made. Mamma Mangia has brought us closer together as a family as we cook and create together and has introduced us to many members of our audience who have become real-life friends. 

 

What are your future plans?

The first family heirloom cookbook we made was our inspiration for Mamma Mangia, but it is not something we can sell to the public as it contains a lot of personal information and recipes that aren't ours to share. That being said, we have had such a demand from our audience for a similar product that they can purchase. We are currently working on a cookbook with all of Mamma Silvana's recipes. It will include over 150 recipes, high-quality photos, personal stories, and hundreds of cooking tips and tricks throughout. We are hoping to launch the cookbook in the spring of 2025.

 

An heirloom cookbook project started the journey.

 

What advice would you give someone looking to start their own food blog or recipe website?

Understand your "why!" Why are you doing it? What are you hoping the outcome will be? Who do you want to connect with or inspire? People love real life and real people. If you know your "why" and have a fire within you, others will want to follow along and learn from you. Be genuine, be yourself, and remember your "why." 

 

What do you hope your audience takes away?

We have always wanted to inspire others to start their own journey in connecting with their family and loved ones through food. It doesn't matter what your ethnicity and/or background is. Your family has a story to tell. 

Food and recipes have a unique way of telling their story through smell, taste, and tradition that can not be found in any other form. It is our hope that we will influence others to have a desire to gather their family and loved ones around their table and share their love and traditions through food. 

 

 

Mamma Silvana and Solae' enjoy a pizza.

 

 

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Between Sicily's cannoli, cakes, and gelato-stuffed brioche, the island offers plenty of tempting sweet treats. But not everyone can partake.

 

Kasia Bos, who suffers from gluten intolerance, was tired of the lack of choices for people like herself. So, in 2022, she and her partner, co-founder Diego Di Giovanni, launched Terved, a Catania, Sicily-based company committed to not only meeting dietary needs but also exceeding taste and quality expectations. 

I caught up with Kasia and Diego to discuss Terved and its inspiration, the challenges the young entrepreneurs faced, how they balance tradition with necessary ingredients, how they build relationships, what Terved's future looks like, and their advice for aspiring entrepreneurs.

 

 

What inspired Terved?

Kasia: I had gotten prescribed a gluten-free diet because of problems with my intestine. So my doctor advised me to go gluten-free, and from there, it started this new world of gluten-free. 

Diego met me a little bit after I had started this gluten-free diet. We were both young, and we wanted to do something. We thought, "Why don't we do something about the problem many people have, which is that it's still impossible to be gluten-free?"  We turned it into something productive and beautiful.  

 

Tell us about your product offerings.

Diego: We focus on the more regional and typical products, such as the cannoli and brioche we use for ice cream. But then the demand and the market also asked us for more and different products. We also developed products such as donuts that are more international. We made muffins and mini tarts with pistachio and apricot jam. Right now, we are trying to evolve and adapt to the market demand to satisfy and cover all the possible scenarios that we can. 
 

What challenges did you face starting your business?

Diego: We started very young. I was 22, she was 18. So, we both didn't have much life experience to deal with failures. So the first nos were very hard to take. Also, it was difficult to co-work and have two minds, two ideas that had to meld together at the end of the day. 

The most difficult, from my point of view, is the financial part because business knowledge is something that we managed to get from studying from other people as well as from experimenting, from failures, and so on. But the financial part is tricky because to make money, you have to invest money. And when you are so young, you don't have money. No one wants to give you money. 

 

Terved Co-founders Kasia Bos and Diego Di Giovanni

 

What is your process for developing products?

Kasia: When we started, we thought, "We are in Italy. He's Sicilian. So what can we do? Where can we start? What do people need?" So we came up with the concept of cannoli and the brioche, the most typical Sicilian products you can find. 

We already had a small community of people who followed us during the beginning of our journey. So we would try recipes with them. People who had celiac connected with us, and we asked them, "Is this an interesting product? Could this be a better product?" We did a little quiz. 

The difficult part was actually making that product happen. So we went from making recipes at home to going to specialists who could actually make those products last. From there, it's just been about spreading the product as much as possible. 

 

How do you ensure there's no cross-contamination?

Diego: All the products are individually packed. So even when they arrive from the laboratory to the final destination, we make sure that they are one hundred percent safe.

  

Kasia: At the end of the day, it goes from the laboratory to the hands of the consumer without getting touched by anyone. 

 

How do you balance traditional recipes with the need for gluten-free ingredients?

Diego: Of course, the flavor is not the same because when you change the flour, you change both taste, texture, the proofing of the product, the softness, the air—a lot of things. But our goal is to make a gluten-free version that reminds us of the traditional products. We are trying to develop a product that is as close as possible to the original one. 

 

How do you build relationships with clients, customers, partners, and distributors?

Diego: It depends on where these customers are located, but let's say that from a broader vision, we have a first approach on email. We use LinkedIn a lot. We introduce our company and what we do and send a catalog and a company presentation. Then, if we make a call, for example, to discuss a possible partnership, we send samples. If they're here in Sicily, we go meet them.

In our packaging, we include a little bit of our story and how we started. On social media, we try to entertain and talk about, for example, what we ate for dinner. We also try to attend events and fairs so we can meet customers. 

 

What's been the most rewarding part of this journey?

Kasia: For me, at least, it's actually having a face-to-face with the final consumer. When the actual client comes to you or writes a message to you and says, "Oh my God, your brioches are amazing!" 

The whole point of doing this is connecting with those people. In person, it's even better because once or twice, we were walking on the street, and out of nowhere, someone popped up and said, "Please never stop. You're amazing!" 

Diego: That's very heartwarming and beautiful. I would also like to add that I was astonished when a company reached out to us and told us they would like to bring our cannoli to Boston. 

We started from Catania, a small city of 200,000 citizens. Now, we are bringing our products to Boston, Australia, and the UK, and it happened so fast. We have another possibility for Miami and another company in Boston. Having your product so far away from your hometown is almost unbelievable.

 

Terved brioches on display at a supermarket.

 

What does Terved's future look like?

Kasia: We want to create more products and products that maybe haven't been seen before. We want to create more options. Right now, our focus is on supermarkets to really get in the hands of as many people as possible with higher quality products.

 

Diego: We have so many products that we could create. Another thing that we are trying to do is bring to supermarkets not just another gluten-free company but a premium gluten-free company. Our goal is to create a variety that is not currently in the market, at least here in Italy.

 

Kasia: The U.S. is way more advanced in that supermarkets carry 20 different kinds of gluten-free breads and 50 types of cookies. In Italy, it's really bad. You see two companies where there should be more options.

 

What advice do you have for aspiring entrepreneurs?

Diego: We started with no experience, with no money, with nothing. We were very naive and a little bit reckless.

Surround yourself with experienced people. Try to listen because we gained knowledge from people who knew the business and knew more about life. Don't be scared of losing friends or sleep. Eventually, it's all going to be rewarded.

 

What experience do you want for your customers?

Diego: We just want them to feel listened to, not to be excluded.

Kasia: This is why we started, right? For them not to feel excluded. So when they eat, it's not like they have to think about it. It is just there. We want people to feel at ease.

 

 

 

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Kendra Matthews is on a mission to feed kids better and make mealtime easier for overextended parents. As a busy entrepreneur with two sons, she's got first-hand experience juggling responsibilities and ensuring a proper supper lands on the table.

 

The founder and CEO of San Diego-based Hidden Foods attributes her passion for food to her Sicilian side. Her father's family has roots in Palermo and Grotte. 

She recently took time out to chat about her background and journey to Hidden Foods, the challenges she faced along the way, product offerings, and more. 

 

 

What is your background?

My dad is fully Sicilian, and my mom is fully English, so I'm about 50/50. It was always a joke between my sister and me: Italian is a huge part of just who we are, and it's this weird pride, even though we're here in America. My mom got us the DNA test, and we said, "We don't want to take it. What if it turns out that we're not?"

 

So, I had it sitting on my counter for probably two years, and I finally sucked it up and took it. And it came back half Italian (40% Sicilian and the rest from other parts of Italy).

 

As a Sicilian, besides the fact that we use our hands a lot, cooking ends up being a really big part of my family and who we are. At the table, my kids laugh and say, "Oh, the Sicilians, they all just say mangia!" And I say, "Well, then, mangia, sit, and eat your food."

 

When I talk to the kids, if we go on a trip, my first question is, "How are you? What did you eat?" Because I think we're constantly trying to feed people, and that is a very strong part of who I am.

 

Share your journey to Hidden Foods.

Deep down, I'm an entrepreneur at heart. I consider that a sickness because it just doesn't stop. You're just like, "What's the next thing?" It's always been food. 

 

I started with tea, which I was very passionate about. Then, I moved on to cake truffles, which became really popular. Then, I had a macaron company, which kind of led to this.

 

Baking and sweets and pastries are something that I have always been passionate about, but I have two kids: a 7-year-old and a 10-year-old. My younger one got really picky about eating, and he still is.

 

I always make homemade sauce. We don't eat anything out of a jar. I make ragù that will sit for a day or two, and then we freeze it, and that's what we eat all year. Those are the things that he liked. It was getting to the point where it was like, "Well, I don't have time, so here's something out of a jar."

It made me feel guilty, so I decided I could do it on my own and bottle it so we could have it. I would also stick some stuff in it to make up for the lack of nutrition that they were getting in other places.

 

For me, it's about flavor because I want them to shape their palettes. I can give you chicken all day and a piece of broccoli, and I can say, "Yeah, that's really healthy." But if you don't have a variety of foods you're tasting and experiencing, you're not going to grow up to appreciate those different flavors, which I think is a really big deal for an Italian.

The project actually started with ravioli. I had created pasta that had nutritional value in it, so it had some protein, and it had different powdered veggies in it. And then I thought, Well, I can double it up, and then I can put some really good ingredients in the ravioli.

 

The kids were loving it, they were eating it, and then I coupled it with the sauce and put it all together. 

 

What were some of the challenges you faced?

The manufacturing process for all of this is really hard because once it leaves your kitchen, it's got to go to a really grand scale. You get into this problem where, first of all, you're too small for somebody who has the machinery to be able to do it. Second, when you decide, "Okay, we're going to do that huge gigantic run, and we're going to test it out," some of it just becomes a little complicated. To get the right flavor, it has to cook this way, or it has to do this, and they said, "That's not going to happen. It's going to be all thrown in a pot, and that's just what it is."

 

So it was kind of a balance to figure out, "Does this work?" I ran into so many roadblocks with it. My husband and I sat down and just said, "Well, let's just start with this sauce and see if we can get that made."

 

That, in general, was really, really difficult, too, because if you understand anything about products on a grocery shelf, they have to be obviously shelf stable. But in order to do that, they have to maintain a certain pH. When you stick all those healthy vegetables in it, the pH goes through the roof, which is why it's healthy. Typically, tomato sauce is fine because it's got that acidity to it. And if it's all done, the only thing you're worried about is botulism, which is not small, but that can be something you can fix.

 

We've got pureed beets, carrots, kidney beans, and spinach in there. And so it was really complicated. I talked to a ton of different manufacturing sites, and they all looked at it and said, "Nope, we're not touching that. The pH is way too high."

We ran across somebody who said, "Listen, we'll entertain this." They were able to help me with that one. We actually have five sauces; it's a really big process to get these done.

 

I don't want to go down the refrigeration road. Our mission is to really make it easier to feed families better. So by having those shelf-stable products, they last longer, and people can take them with them.  

After a year, we launched the marinara sauce, and I also had a meat sauce. Our family sauce is really good. But that's been a really big challenge because then the USDA gets involved and wants to tear everything apart, and it has nothing to do with your ingredients. It's solely your label.

 

I would say "no added sugar" and then "zero added sugar," and they'd say, "No, you can't." Then I'd go back, and they'd say, "Add not a low-calorie food." And I'd say, "Well, it's not really high-calorie, but OK, I'll write that on there." Then you'd submit it, and the next time, they'd come back and say, "Now remove that." I said, "But you told me to put it on there."

 

After a year, we finally got it approved.

 

School children are being served Hidden Foods muffins.

 

Where can we find Hidden Foods?

We're on Amazon and sell through our website. We're in a lot of stores in San Diego, like Seaside Market and Frazier Farms. We're also in some Sprouts down here. We just launched in Lazy Acres up in Los Angeles, and it's kind of a test. Then, we'll branch out to their other stores, just slowly growing that way.

 

We also have a line that we're working on with the school districts. Again, my goal is really to feed kids better. A lot of their nutrition—in California, especially—comes from the school. So they go in, they have breakfast, and they have lunch. There are also a lot of rules coming down from Sacramento about what these kids can eat—reducing added sugar products and no fake dyes.

 

We're slotted as a perfect match for the schools. So, right now, we're working with them to make sure we can create some long-lasting, pre-made, and prepackaged products. We just launched some muffins, and so the kids are getting those at school for breakfast. 

 

You've mentioned sauce and muffins. Tell us about your pancakes.

We have four flavors for pancakes. We have homestyle, chocolate chip, cinnamon churro, and gluten-free. All of those include our vegetable blend, so it's essentially your greens for the day, as well as high protein and oat flour, flaxseed, and no added sugar. Those are sweetened with monk fruit and banana powder. You just add water. Again, we're just trying to make it easy for families.

 

What is your goal with your products?

I'm on a mission to make sure that people are fed better. And how this kind of started was just being so sick of kids having cancer and being sick. The lack of nutrition is so much more than even being physically sick: There are attention deficits and behavior problems and patterns. A lot of that comes from that lack of nutrition. So, my goal was really to feed these kids better. It also needs to be easy because I think parents are saying, "Yeah, I want to feed my kid better, but I'm going for the easier one. I'm going for what's in a jar."

 

My goal is to partner with moms and say, "We've got your back. Here's some really good stuff, and let's branch out."

 

I would like this to be everywhere. I want parents to rely on us, trust our brand, and say, "If it's Hidden Foods, it's got to be good. " I know I'm going to give them the nutrition that they need.

 

So obviously, to get in stores everywhere would be my goal, but also to really break through school districts because I feel that is also something that when it's in front of a kid, they'll eat, and then they move on. And I don't need this to be, "Oh my gosh, this is the best thing I've ever tasted." I mean, I would hope that it is, and I think so. But really, I want them to just eat it and move on. If they don't stop and say, "Oh, what is this? Why is it different?" and they eat it, that is a huge win because of all the nutritional benefits in it. 

 

 

 

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A thick and spongy savory tomato pie, sfincione is the grandmother of what Americans call Sicilian pizza. As is typical in Western Sicily, my nonna would top hers with anchovies, onions, breadcrumbs, and cheese. We looked forward to enjoying it with our Christmas Eve feast, always saving some room for her cookies.

Nonna rarely wrote her recipes; when she did, there were never any measurements. Luckily, folks like Italian-American siblings Michele and Joe Becci of Our Italian Table are doing their part to preserve food traditions. Their recipe for sfincione is approachable, and the result resembles what Nonna would have prepared.

I recently corresponded with Michele and Joe, who shared their background and connection to this recipe, how sfincione differs from pizza, favorite side dishes, and more.

 

 

Tell us about your background.

We are two siblings who grew up as second-generation Italian Americans in the small town of Phillipsburg, New Jersey—a place that welcomed a large influx of Italian immigrants in the early 20th century. Our love of cooking began in our childhood, helping our mother in the kitchen. Standing on chairs, we would roll pasta dough, shape gnocchi, or (gently) stir the simmering pot of passatelli. Together, we rolled meatballs, kneaded dough, helped make the sauce, and fried eggplant. Our mother was forever sharing her specialties with family and neighbors, near and far. Thankfully, she passed on her passion for cooking to us.

 

Our grandparents emigrated from Sicily, Naples, and Marche in Italy. Their arduous journey across the sea to a new life only deepened their desire to continue the traditions and rhythms of their former lives in a new land and build a life surrounded by the love of family. Growing up, large family gatherings were the norm, and good food was the foundation for a lifetime of memories filled with laughter and love. 

This celebration of family, tradition, and Italian culture is at the heart of everything we do, which is why we first launched Our Italian Table, our food blog, over 15 years ago. Working from opposite coasts—Joey in California and Michele in Pennsylvania—our blog has brought us great joy, allowing us to share our passion with our readers. Today, Our Italian Table has grown to include our annual magazines (our most recent issue, "From Sicily, With Love," is over 100 pages dedicated to the land of our maternal grandparents, Sicily) and our recently launched podcast, A Tavola, along with an online shop that features carefully curated Italian products from artisans we know and love—items we proudly use in our own homes and kitchens here in the U.S.   

 

What is your connection to this recipe?

Our mother's family is from Santo Stefano di Camastra in Sicily. Many from her village immigrated to the town in the U.S. where we grew up, Phillipsburg. There was a bakery called the New York Italian Bakery, an institution that had been around for over 40 years. We can still remember how excited we would be when we would jump in our Dad's station wagon for a trip to the bakery. The aromas in the bakery were magical—the smell of the piles and piles of breads and Italian cookies gleaming behind the glass display cases—but our favorite display case was the one that held the trays of Sicilian pizza, oily and thick and tomatoey. Whenever our parents allowed us to have a slice of pizza, they would scoop a slice out of the pan and hand it over to us, oily against the parchment paper. We were made to wait until we were back in the car to eat our prized possession, and we devoured it.  

 

How is sfincione different from pizza?

Sfincione, often called "Sicilian pizza," is quite distinct from the classic pizza most people know. It's not the thin, crisp-crusted Neapolitan or New York-style varieties. Sfincione has a thick, soft, and fluffy crust, more akin to focaccia. It's baked in a rectangular pan, which helps create a thick, spongy base that's both light and substantial. The name "sfincione" itself hints at its texture, derived from the Latin word spongia, meaning "sponge." 

 

The dough is covered with a mix of onions sautéed with tomatoes, anchovies, and breadcrumbs, which add a bit of savory crunch. Cheese—usually grated caciocavallo or pecorino—is sprinkled over the top. The anchovies, onions, and robust cheese provide a savory punch, while breadcrumbs on top add texture and a rustic finish. Oregano, Sicilian oregano if you can find it, is used in the sauce, giving it a unique Sicilian flavor. 

 

What are some popular sfincione side dishes?

We love to serve sfincione as part of an antipasti board that includes maybe a simple mix of briny olives, cured meats, and cheeses. When served as a meal, we love to serve a bright, lemony salad, perhaps peppery arugula dressed lightly with lemon juice and shaved Parmigiano. A classic Sicilian fennel and orange salad also works beautifully to add brightness alongside the deep flavors of the sfincione. Occasionally, when we have a larger crowd, we might also serve a platter of seasonal grilled vegetables such as zucchini, eggplant, and peppers drizzled with extra-virgin olive oil and red wine vinegar. 

 

What do you hope readers take away from your recipe?

We want readers to come away with a sense of Sicily's culinary soul and an appreciation for the simplicity and depth of flavors that define traditional Sicilian dishes. Sfincione isn't just a "Sicilian pizza"—it's a rustic, satisfying dish with a story, a connection to Sicilian street food culture, and a distinct personality… a taste of Sicily in its most comforting form, a reminder of the island's ability to transform humble ingredients into something memorable and delicious. We also hope that our readers will feel inspired to make sfincione at home and to gather and enjoy it like in Sicily, where sfincione is meant to be savored slowly, with friends and family, in the warmth of community.

 

>>Get Our Italian Table's sfincione recipe here!<<

 

 

 

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It's the quintessentially Christmas image: chestnuts roasting on an open fire or, for most modern cooks, in the oven. Just visualizing it calls to mind the earthy aroma, something commonly encountered on the streets of Palermo this time of year. There, le caldarroste are served as street food dusted in snowy white salt in paper-wrapped cones.

Pennsylvania-based blogger Anna Maria Lucchese has fond memories of Sicily's roasted chestnuts and shared her experience in a post on her blog, Solo Dolce.

 

Born and raised in Sicily, Anna Maria studied biology at university and earned her doctorate in genetics and oncology in Italy. For study-related reasons, she and her husband moved to the United States. They intended to stay for a short time, but that didn't happen. Today, both work in Philadelphia in the field of research, and in Anna Maria's free time, she dedicates herself to her blog, where she explores Italian cuisine in depth.

 

Anna Maria recently shared her experience with roasted chestnuts and tips for recreating the flavor at home.

 

 

What makes roasted chestnuts a popular street food in Sicily?

Chestnuts are a seasonal delight because they are harvested in the fall. They are available throughout the cooler months, so they are ideal, especially during Christmas. Roasted chestnuts are a common treat at family get-togethers and regional celebrations, bringing back fond memories of childhood for many Sicilians.

 

How are roasted chestnuts traditionally prepared and served by vendors in Palermo?

The roasted chestnut vendors in Palermo are truly unique. They create a captivating scene, surrounded by fragrant smoke rising from a metal cylinder. Inside, glowing embers rest at the bottom, with chestnuts placed on top. As the chestnuts roast, they're often sprinkled with salt, which interacts with the heat to create a fine, white powder that resembles powdered sugar. This visual and sensory experience draws in passersby, inviting them to indulge in this traditional winter snack. The vendors' lively presence and the warm aroma of roasting chestnuts evoke a sense of nostalgia and community, making them a beloved part of Palermo's winter streets.

 

What memories do you associate with roasted chestnuts during the Christmas season in Sicily?

My memories take me back to my time in Sicily, in my hometown, during the winter holidays. I remember walking along the Corso, the main street of the town, with friends. We would stop by the vendors to buy warm, roasted chestnuts, which became our delicious snacks as we strolled. The warmth of the chestnuts in our hands and the comforting aroma filled the air, creating a sense of joy and togetherness. Each bite was a reminder of the simple pleasures of winter, and those moments spent with friends made the season truly special.

 

What are some tips for preparing roasted chestnuts at home?

Buy chestnuts (Look for fresh, shiny chestnuts that are firm to the touch. Avoid any with blemishes or holes) in the supermarket, cut them, sprinkle them with salt, and bake them at 450 degrees Fahrenheit for 30 to 40 minutes. Or if you have a chestnut pan (or a heavy skillet with holes), you can roast them on the stovetop over medium heat, shaking occasionally, for about 15 to 20 minutes.


Photo by Solo Dolce's Anna Maria Lucchese

 

What do you hope readers will take away from this recipe and your blog?

I hope readers will take away a deeper appreciation for the simple pleasures of cooking and enjoying traditional foods like roasted chestnuts. My blog aims to celebrate the rich culinary heritage of Italy, sharing not just recipes but also the stories and memories associated with them.

 

 >>Get Anna Maria's le caldarroste recipe here!<<

 

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One of my favorite Sicilian treats as a child was torrone, a nut-filled nougat candy my Sicilian grandmother always had on hand, especially for the holidays.

I recently encountered a recipe for torrone in the pages of Giovanna Bellia La Marca's Sicilian Feast, recently reissued as an expanded edition of her 2004 book. 

"Torrone is such a part of Sicilian cuisine that no holiday goes by without it," says Giovanna. "It's delicious. Children love it; adults love it. So it's just part of our culture and kind of a symbol of Sicily."

Giovanna La Marca, who came to the U.S. from Sicily when she was 10 years old, also runs the Kitchen on the Cliff YouTube channel. The name is a nod to the fact that her kitchen is actually on a cliff overlooking Manhattan. 

Giovanna shared with me the history of torrone, how the Sicilian recipe differs from that of mainland Italy, and how this nougat treat has become a Sicilian symbol.

 

 

What is torrone?

Torrone is a nougat candy, and in Sicily, we make it with almonds and sugar or almonds and a combination of sugar and honey. 

It is very much tied to our history. Since antiquity, many people have invaded Sicily. There were the Greeks who made settlements all over Sicily, and they, of course, brought the trees.

The myth is that a boat carrying almond trees and grapevines was going to Puglia, the heel of Italy, which is very close to Greece. And the wind blew it to Sicily. 

But the sweets! Sicily is quite famous for its sweets. One of the great sweets is torrone, and another one is marzipan, which are little sculptures of fruits that are so lifelike that when you see them in the window of the pasticceria, it is just amazing to see the likeness and the artistry with which they are made. 

To achieve that, Sicilians already had almonds, but the sugar was brought by the Arabs around 700, and they planted sugarcane in Sicily.

An interesting side note of that is that the sugar industry in Sicily was dominated by the resident Jews. There was quite a large Jewish colony in Sicily, and they developed the sugar industry. 

Now unfortunately, in 1492, when Spain expelled the Jews, they expelled them not only from their own country but from all the places that they controlled as well, which included Sicily. The Sicilians had no quarrel with the Jews. In fact, the Jewish people really ran the sugar industry. So they waited six months. They didn't want to expel them. But Spain prevailed. And that ended the sugar industry in Sicily, which is a little-known fact but a very interesting one, I think.

 

How does Sicilian torrone differ from torrone found elsewhere in Italy?

Well, the typical torrone of Italy is white, and it's made with a meringue of sugar and almonds and sometimes other nuts and sometimes bits of citron and so on. It is poured on edible rice paper, and that's how it's served and cut. 

In Sicily, it is really almonds surrounded by crunchy caramel. It's very, very crunchy. It's actually a brittle. You can cut it with a knife, and you get all the cross sections of the almonds, which is very pretty. But you can also break it. It breaks in odd shapes, and that's another way that we usually serve it.

 

As a child, I had trouble with it because I didn't have the patience to let it melt in my mouth. I wanted to chew it, and chewing it was a job because it was really quite hard. 

I'm not talking about the soft caramel we all know. I'm talking about true caramel, which, if you pour into a greased bowl and turn the bowl upside down, you end up with a bowl made of caramel.

It's used that way for very high cuisine. In Sicily, we have two cuisines. We have home cooking, which is extremely rich and wonderful because it's influenced by all the invasions. Our invaders did contribute a great deal; they didn't just invade. They contributed to the language. They contributed to music, and they contributed to the food. 

 

What developed in Sicily in the Renaissance was a cuisine for the aristocrats. The cooks were generally trained in France, then came back to Sicily and became the monzu. These professional chefs worked for two entities: the church and the aristocracy. And that was an extraordinary cuisine. 

 

What does torrone symbolize for Sicily?

Well, it's something delicious, and sweets are generally the food that you get at festivals. They're always served at Christmas and for all of the feasts. Every Sicilian town has a patron saint and a feast for the patron saint. 

It really represents Sicily in its products because of the almonds of Sicily, particularly the city of Avola. Avola produces almonds that are called pizzuta, which means pointy almonds. They are very, very fragrant and very flavorful. That, of course, is due to the climate and the soil. In Sicily, the volcanic soil produces fruits and nuts with flavors you don't get otherwise.

Almonds are part of a very important festival in Agrigento. The almonds fruit in February. So, in February, Agrigento is filled with almond trees in bloom. The almond trees in bloom have such a heady perfume that you almost feel enveloped by the scent of the almonds and the almond trees. So there's a lot of folklore around it.

 

What was your goal with your cookbook, and what do you hope readers will take away?

I think I had very specific reasons for writing a book. I am a cook. I am a passionate cook. I have always loved to cook. I started when I was 10 years old. 

My mother cooked well, but she wasn't passionate about it. She had to have a perfectly orderly house and a floor that you could eat off of. My father did a lot of cooking, and he was very good, and I was his assistant. So if he made, say, risotto, I was the one who chopped the mushrooms. And the mushrooms for the risotto had to be about the same size as the grains of rice. So, I had a very good beginning. 

I met Italian Americans and Sicilian Americans, and they always said, "I remember my grandmother's cooking. It was so delicious. It was so wonderful. But she didn't leave any recipes, and I was too young to ask for recipes."

I heard this over and over again, so I thought, "I would like to write a cookbook that gives them Nonna's recipes."

 

My aim was to give typical and original recipes—not versions of, but the original recipes, the recipes that we all came up with and that our grandmothers cooked.

 

>>Get your copy of Sicilian Feast here!<<

 

 

 

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Named for their shape and often color resembling oranges, arancini (or arancine) are a classic Sicilian street food with origins dating back to 10th-century Arab rule. These deep-fried rice balls are typically coated with bread crumbs and filled with ragù, mozzarella, and peas, but the components vary regionally. The shape also varies: Whereas in Western Sicily, arancine appear as spheres, they are shaped conically to resemble Mount Etna in places like Catania and Messina. Even the name differs by locale. Eastern Sicilians refer to the individual balls as arancino (masculine), while arancina (feminine) is preferred in the West.

But one Palermo-based company, KePalle Arancine d'Autore, is mixing things up even further, offering menu items such as sweet arancine with Nutella, squid-ink risotto arancine stuffed with salmon, chicken curry arancine, and two vegan arancine options. 

I reached out to co-founder and co-owner Danilo Li Muli, the Palermo-based son of internationally renowned artist Gianni Li Muli and former art director at the advertising agency Gomez & Mortisia. Danilo, who started KePalle Arancine d'Autore with his wife, Eva Polanska, shared with me their inspiration, the process for creating new arancine, the arancina's role in culture, customer favorites, and what he hopes people will take away from experiencing their unique rice balls.

 

What prompted you to create KePalle and focus on reinterpreting traditional Sicilian street food?

Creativity and the desire to innovate. I am a creative by profession: I founded and managed an advertising agency for many years. Then, with my wife, we had this revolutionary idea: dedicating an entire restaurant to the Palermo arancina and offering new flavors (even for those who were previously excluded from tradition), expanding the menu with new gourmet, vegan and vegetarian recipes, and at the same time raising the quality of the product that was generally neglected commercially.

 

How do you develop new arancine flavors and recipes?

Quality is our secret. We choose only the best ingredients: Carnaroli rice, real saffron, Fior di Latte mozzarella, ham from the thigh, Sicilian meat, and seasonal vegetables. And to this, we provide a lot of attention, care, and passion in their preparation. Our arancine are prepared in the kitchen at the back of the shop throughout the day. In our shop, they are fried and served hot and crispy at any time of the day.

 

What role do arancine play in Sicilian cuisine and culture?

Arancina is the queen of Palermo street food. It is a popular and noble product. You can eat it every day as street food for a quick lunch or dinner, but in Palermo, it is also a great tradition to eat arancine for the Feast of Santa Lucia on December 13. December 13 is also KePalle's birthday. Double party for us! 

 

Which arancine flavors are favorites among your customers?

Our customers love all our arancini, probably because they are good! But the real plus is the quality. It is not for nothing that we have called them Arancine d'Autore. Our customers feel the difference and appreciate it.

 

If I really had to rank them, I would certainly put the Eat Parade, the traditional arancine with meat and butter, in first place. They would be followed by the arancine with mushrooms and vegetables loved by vegans and vegetarians and the gourmet ones: Rosalia, the arancine with squid-ink risotto and stuffed with salmon, and the Arancina stuffed with mortadella, buffalo mozzarella, and pistachio grains.

 

Tell us about your vegan arancine and how they compare to traditional ones.

It is important to us to be able to meet the needs of all our customers. Vegans and vegetarians are a very important category for us. We respect their ethics, and that is why we want the tradition of arancine to accommodate their tastes as well. We have several dedicated flavors on our menu, interpreting traditional and new recipes. The most popular are the arancina with mushrooms and porcini mushrooms (also loved by those who are not vegan because it is a real "walking" risotto) and the arancina with a vegetable sauce that interprets the classic meat arancina in a vegan way.

 

Can you share a memorable experience or story related to arancine?

The best memory I have of KePalle is certainly linked to the day of our tenth birthday, last December 13. On this occasion, we wanted the gift not to be destined for us but also for our city. For this reason, we organized a charity initiative, donating all proceeds of St. Lucia's Day (the most conspicuous of the year) to the pediatric hospital of Palermo to purchase important medical equipment for the rare diseases department. Doing good for others makes us feel good, and KePalle is always good for us.

 

How does KePalle preserve and promote Sicilian culinary heritage?

KePalle has revolutionized the tradition of arancini—not in a negative sense, but in a positive sense because we have contributed to enriching and carrying it forward. We have added new recipes that are now part of the city's culinary heritage, but above all, we have enhanced the authentic recipe of arancine.

 

KePalle offers a product of the highest level commercially, equal to what grandmothers and mothers prepare at home and comparable to that of a gourmet restaurant. We use authentic and high-quality products that other competitors did not use before and still do not use today: Carnaroli rice, real saffron, Fior di Latte mozzarella... We have revolutionized the arancini precisely because we have rediscovered it, bringing it to its maximum splendor.

 

What do you hope people experience with your arancine?

Those who come to the store to eat our arancine experience a unique, immersive experience that involves all 5 senses. The authentic location, the visual impact of the counter with the arancine, the scents that are released, the story of the product, and, finally, the wide variety of flavors and recipes. It is a feeling that cannot be described and that can only be experienced. All our customers know this, and you can feel it in their expressions when eating, as well as the satisfaction you can feel in their words and in the thousands and thousands of reviews they leave us.

 

 

 

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There is much dispute over the origins of almonds. Some say the fruit tree first grew in Central Asia between Iraq, Iran, Turkmenistan, Afghanistan, and Kurdistan or in eastern Asia between Uzbekistan and Mongolia. Others cite botanical and archaeological evidence to point to West Asia, particularly the Levant region. Wherever the almond originated, it clearly spread to the shores of the Mediterranean into northern Africa and southern Europe, including Italy. 

One almond in particular, the Avola almond of Sicily, is highly regarded for its applications in pastry-making and was traditionally sugared for use in wedding confetti. Darker, thinner, and stronger tasting than a California almond, it comes in four varieties: Pizzuta, Fascionello, and Romana or Corrente d'Avola.

 

Sally Giannetti, owner of Florence-based Giannetti Artisans, carries Pizzuta almonds, named for their pointed and sharp profile. She took time out to share more about this unique variety.

 

 

Tell us about Giannetti Artisans and how you got started.

I'm originally from Chicago, where I was born and raised. My parents are both Italian, and they were born in Italy. They emigrated to Chicago about 50 years ago.

My mom always brought me back to Italy when I was a kid because my grandparents were here. So, aside from my family in the United States, I was exposed to the country, the traditions, and the culinary "habits." I grew up speaking Italian in my house. It was my first language. 

I hated coming to Italy when I was younger, but then I started college and majored in international business and Italian. My university offered study abroad programs in Florence. It was required that I do at least one study abroad program in a four-year term. 

So, I came to Florence, fell in love, and said I'd move to Florence after I graduated college, and that's what happened.

After several years of working various sales jobs and making a lot of money for others, I wanted to start my own business and make some money for myself! After giving a business plan a lot of thought, I like the idea of somehow connecting the two countries together: my family origins and my place of birth. I thought food was a great way to do that, and I said, "You know what? In the United States, there isn't real gourmet Italian food. A lot of the products that are on the shelves out there are made in the United States with an Italian flag label on them, and they really aren't Italian." So, I said, "I want to start importing true Italian food."

I created my own label and logo. I started from zero. I was not in this business or this industry. I started online, and I created my website. Then, I was selling on Amazon, which I still do, and it grew slowly. 

I started sourcing from different regions in Italy, and I was very picky about choosing the small artisans. I don't buy any products on the grocery shelves here. I look for small- to medium-sized companies that make small-batch products, and that's what is in my product line. It's all Italian. Nothing is made elsewhere. The ingredients are all 100% Italian.

 

What are Avola almonds?

Avola is where they make wine, so it's a very arid territory. It's near Syracuse, and it's a small town located inland but close to the coastline. There is a huge concentration of almond trees. The particular characteristic of the almonds grown in this area is the fact that they blossom in January. This is because this particular area is a microclimate protected by the mountains and the Mediterranean Sea that keeps the temperature mild-mannered. The soil is extremely dry making the almond production environmentally sustainable since almonds do not need a large quantity of water. A special variety called the "Pizzuta" contains a higher quantity of healthy fat, making it an important protagonist of many nutritional values. It is also famous because years ago, it was used to make the confetti for Italian weddings due to its delicious flavor and physical traits since it has a long and thin oval shape to it. 

The Avola almond (unlike the California almond, which contains a lesser quantity of oils and tends to taste rather bland) contains a high concentration of oils. 

 

How else do Avola almonds differ from California almonds?

Obviously, the quantity makes the difference, even in price, because California almonds are easier to get and have a higher production quantity. California almonds are used more for mass production, whereas Avola varieties are used more specifically for making pastries and small-batch products.

 

The taste is very strong, whereas with a Californian almond, it is a bit more bland. It certainly doesn't leave you with that nutty flavor that the Sicilian one does. Some people don't like it because they're used to a more gentle-flavored almond. 

 

 
Sicilian almond granita

How is the Avola almond used?

In Italy, they use it to make pastries. There's a drink that is made during the summer, chilled almond milk, and it's made at the bar. Or they make a granita using Sicilian almonds and adding sugar to it. Sometimes, they toast the almonds; sometimes, they don't, depending on what it is used for. The more you toast them, the stronger the flavor is. They use it to make marzipan and gelato.

 

Fruit-shaped marzipan (frutta martorana) on display in Acireale 

What do you hope people appreciate about Avola almonds?

I think the taste—they have a very distinct flavor. Like I said, not everyone likes them if they're used to a bland-tasting almond.

This is the reason why I started this business. If you purchase chestnut flour from a grocery store anywhere in the United States, it won't have the same taste as the chestnut flour that I sell, for example.

What is done in processed foods with these large mass-production companies is that they don't dry or roast the fruits on wood embers but rather in huge industrial ovens. Nuts are dried in these ovens for 8 or 10 hours rather than on wood embers for 40-plus days. The processing method makes the difference. Large multinational companies need to cut their costs and produce high quantities. It makes the product cheaper and perhaps of lesser quality, but it also takes away the authentic taste of that nut or fruit.

 

If you taste some of my chestnut flour, it has a strong smoky taste as opposed to flour purchased off the grocery store shelf that tastes just like plain flour! A lot of people's palates are not accustomed to such a different flavor because most food in the United States has a standardized production method, making everything taste just about the same. 

 

The same rule applies to almonds. If you're used to eating processed foods, your palate becomes accustomed to those limited flavors; when you taste a Sicilian almond, it's strong, nutty, and just delicious. 

 

Hopefully, people will appreciate something different from their palate's "comfort zone." Those who have been exposed to authentic Italian goods will know what they're looking for, which is exactly what my business is all about.

 

 

 

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Driven by a goal of bringing Sicily's flavors and traditions to every table, Salvatore Pluchino left a career in aerospace to launch Seligo, a Brooklyn-based Sicilian food brand. Specializing in Sicilian-crafted extra virgin olive oil and unrefined pasta and chocolate, he also collaborates with gourmet shops across the U.S. to organize what he calls "pasta-making parties." The majority of these are held in New York's Catskills region. Also in the works: food and wine tours in Sicily.

"Seligo was the answer to my need to stay connected with Sicily and to share the incredible richness of Sicilian culture with others," says Salvatore.

Salvatore shared how he got started, what inspired his unrefined, traditional approach, what goes into product selection, his focus on sustainable sourcing, his plans for the future, and more.

 

 

What is your connection to Sicily?

Sicily is home and family. I am Sicilian. I was born there and spent most of my life there, and I go back whenever possible, always trying to savor different seasons. At some point, I quit my career in aerospace engineering to build a brand that would talk about Sicily and my roots. Everything I do in my life ultimately brings me back to Sicily. It's a bond so strong that it's difficult to explain in a few words, even though I now have a second home and life in New York. I always like to compare Sicily to a benevolent mermaid that attracts me, and I reject it once I get too close. When people ask about my origin, I reply that I'm Sicilian, and people often point out that I say this instead of simply saying I'm Italian. Their curiosity about the clear distinction I always point out has made me reflect deeply on my identity.

 

What inspired you to start Seligo and focus on unrefined, traditional Sicilian foods?

At a certain point in my life, I realized that food was the most effective way to share my vision of Sicily beyond its borders. Starting a brand like Seligo also made me extremely happy and helped me stay loyal to my principles. Culinary traditions are the pillars of the Sicilian lifestyle, and every aspect of life revolves around the family table.

 

The concept of unrefined food emerged when I was immersed in New York's innovative food culture. I was surrounded by many food entrepreneurs who wanted to create something new and revolutionary because there was a sense of betrayal in the food industry in general. My intuition was suggesting that I had to walk on a different path, almost opposite. In that context, I began by looking back on Sicilian gastronomic history and traditional products. 

Unrefined food sounds like an innovation, but in reality, it's just a treasure from our past. At that time, I was lucky enough to find amazing people in Sicily who were already pointing in that direction, making artisanal food products that I started to call "unrefined" because they respect certain criteria. They are not processed but rather gently transformed or minimally processed.

 

 Seligo's unrefined pasta

How do you select the specific ingredients and products featured on Seligo?

Everything starts with meeting the right people—producers committed to their work and prioritizing quality above all else. The meaning of quality is often confusing, but it becomes clear when producers eagerly show the origin of their raw ingredients, especially when they're involved in producing those ingredients themselves. Another key indicator is their knowledge of how their products will affect consumers' health. In that context, it's easy to team up with them and change some details to make a product even more unique and palatable, but always unrefined and traditional. For example, the choice of making the unrefined heirloom Sicilian chocolate in cubes instead of bars was a winning one. The grainy texture and roughness of the bar were making people skeptical. The cube, instead, made the product easier to approach, appreciate, and fun to eat.

 

 

Seligo chocolate cubes

What are the sustainable practices you employ in sourcing and producing products?

Since our inception, I've focused on sustainable practices, beginning by observing and learning from farmers, artisanal cheesemakers, and fishermen who consistently prioritize local, seasonal, and eco-friendly practices. They are the pillars of the Sicilian local food culture, and in some cases, they don't even realize they're following sustainable practices; they're simply following traditional methods in which the customer's appreciation and well-being take precedence over profit.

 

Sicilian food culture helps preserve the region's natural resources and distinctive culinary identity. With Seligo, I'm just following a path that started hundreds of years ago, and I'm learning to preserve more than innovate. Of course, there are products like extra virgin olive oil, whose quality has increased dramatically in the last decade thanks to technological innovations. In that case, brave producers have made huge investments, which has been a game-changer for the small artisanal productions, especially in the southeastern part of Sicily, where Seligo's extra virgin olive oil (EVOO) is made.

 

Seligo 100% Extra Virgin Olive Oil

What distinguishes your unrefined chocolate, pasta, and extra virgin olive oil from similar products on the market?

The answer lies in the word "unrefined." This explanation may be somewhat technical, but understanding these details is crucial for making informed choices about the food we decide to eat. 

As I mentioned, in New York, I was surrounded by numerous new food brands whose common priority was manipulating and mixing ingredients, mostly plant extracts, to create something new when, in most cases, nature has already created everything we need. 

For our heirloom pasta, the innovation was actually returning to the time when flour was simply made with ground wheat kernels, and nothing was removed. There was no bleaching and no GMO manipulation of the plants to change the gluten composition. Similarly, with our chocolate, there's no need for refining processes like tempering or additions to stabilize the product. Actually, what the industry has done was to deprive chocolate of an incredible quantity of nutrients that made cacao in the past a superfood. So, I'm giving back to Seligo's heirloom pasta and the unrefined chocolate the name they deserve. They are natural superfoods.

EVOO is somehow a special case. Because it is the ultimate unrefined product: juice extracted from olives at a very low temperature, in which the water has been removed. It's essentially a healthy potion with powerful nutrients concentrated in just a few tablespoons per day. EVOO must be protected from UV light and oxygen, so technological advancement and investment are very important.

 

How do the products offered by Seligo reflect Sicily's cultural and culinary traditions?

Sicilian cuisine is, above all, simple but the result of a complex and long evolution. Few people know Sicily's history as part of powerful kingdoms and empires that shaped the incredible depth of Sicilian culinary culture. Kings demanded that sophisticated cuisine be made with refined ingredients. From there, the common people developed their own humble recipes, often substituting meat with fried vegetables. It's a mixture of recipes originally created for royalty but perfected by the people for the people. In a way, Sicilian people have always found their freedom through food.

 

Salvatore Pluchino prepares pasta for Seligo event guests.
Photo by Joann Arruda.

How do you engage with local communities?

In the past 5 years, I've collaborated on events with wonderful gourmet shops that carry my products. They are scattered all over the U.S., but the majority of them are in New York State, mostly in the Catskills region. There's a strong sense of community there, and these establishments are becoming nodes in a larger network. People rely on them to find local products and trustworthy producers. I've started organizing intimate culinary events to demonstrate simplicity is key to a healthy lifestyle.

 

What are your future plans?

First, we're expanding our product selection. While this could be done quickly, we're taking our time to maintain quality standards. Second, we're developing food and wine tours in Sicily for small groups to showcase aspects that others haven't been able to reveal. I admire people from around the world who show interest in Sicily; we need this attention to promote our resources and boost our small economy. However, it takes a lifetime to understand Sicily and its people, and even then, one might fail to fully recognize the beauty and richness of the culture. I've taken the risk of failing, but I'm committed to this journey of living Sicilian authenticity and sharing it with others. A big help in this direction will come from my brother, who has been successfully promoting a slower way to visit and experience Sicily through bike tourism. In collaboration with his business, Sicily Bike Routes, we will start offering tours in 2025.

 

Seligo hosts food events in New York's Catskills region and beyond.

What experience do you hope customers and event attendees will take away?

I hope people will understand that daily cooking isn't something to delegate to others. It's the first act of self-love, beginning with the knowledge of proper ingredients. We can't rely solely on

the food industry, as it's primarily driven by profit. I know that may offend someone, but in the majority of cases, that is the truth. We must learn to connect with local farmers and artisanal makers, ask them questions, and learn from their perseverance and honesty, especially when the food industry pushes them toward different practices for profit's sake. As we say in Italy, "We have to put our hands in the dough" and make our own food. Through all of Seligo's initiatives, I'm humbly showing people that cooking can be fun and a great way to build new, long-lasting memories, which may be the most important in our lives.

 

 

 

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